AI receptionist for real estate agents
Answer every sign call, even while you're showing a house
Blue answers listing inquiries, qualifies buyers and sellers, books showings and calls new portal leads within seconds, while you're with clients.
- Free for 30 calls a month
- Live in minutes
- Keep your number
Blue: Hi, thanks for calling Dana Reyes with Summit Realty. This is Ava, Dana's assistant. How can I help?
- Caller
Caller: I'm looking at the sign on Maple Street. What's the asking price?
Blue: That's 418 Maple. It's listed at $529,000: three bedrooms, two baths, with a finished basement. Are you working with an agent yet?
- Caller
Caller: No, and we're pre-approved. Could we see it this weekend?
Blue: Great. Dana has Saturday at 11 a.m. or Sunday at 2 p.m. available for a private showing. Which would you like?
The calls Blue handles for real estate agents and brokerages
Trained on your services, prices and policies, so callers get real answers, not "someone will call you back".
Listing and sign calls
Answers questions about a property from the details you provide: price, beds and baths, HOA, open house times.
Buyer qualification
Asks about area, budget, timeline and pre-approval, so you know who to call back first.
Seller leads
Captures the address, timeline and motivation, and books a listing appointment.
Showing requests
Books showings into open slots on your calendar.
Instant lead follow-up
Outbound Blues call new web and portal leads within seconds, while they're still on your listing.
Open house follow-up
Calls sign-in sheet contacts who opted in, to thank them and ask about next steps.
Why real estate agents and brokerages use an AI receptionist
01
Leads go to whoever answers first
Buyers calling from a sign or a portal usually call more than one agent. Being first to answer often wins the client.
02
You can't answer while you're showing
Your best hours for business are the hours you're busiest. Blue covers the phone so you can stay with your clients.
03
One closing pays for years of Blue
A single commission is worth more than years of Blue for most agents.
Set up in minutes
- 1
Tell Blue about your business
Your services, prices, hours and service area. Point it at your website and it learns the rest.
- 2
Get a number or keep yours
Pick a free number in your area code, or forward your existing line all the time or only when you miss a call.
- 3
Blue answers, books and reports
Every call is answered on the first ring. Appointments land on your calendar, and you get a transcript of every call.
Works with your tools
Showings are booked on Google Calendar or Outlook. Push leads to your CRM, or trigger instant calls from new portal and web leads, through Zapier, n8n, the WordPress plugin or the API. See the Zapier, n8n and API docs.
Hands off to you when it matters
Set a transfer number and Blue connects callers to you when they ask for a person, or when the situation needs one.
What it costs to answer every call
In-house receptionist
$3,500+/mo
Business hours only, one call at a time
Answering service
$250+/mo
Takes messages, billed per minute
Blue
$29/mo + $0.16/min
24/7, many calls at once, books the appointment
Talk time is billed per minute, so 400 three-minute calls a month comes to about $221 on Basic. The free plan includes 30 calls a month. See all plans or read how much an AI receptionist costs.
Questions from real estate agents and brokerages
Can it answer questions about specific listings?+
Yes. Add your listings to Blue's knowledge base, from your website or a document, and it answers price, features, HOA and open-house questions for each property.
Can it call my Zillow or website leads automatically?+
Yes. Use Zapier, n8n, the WordPress plugin or the API to trigger an outbound call the moment a new lead arrives, as long as the lead consented to be called.
Can a brokerage run one for each agent?+
Yes. Each agent can have their own Blue, number and calendar. Business and Agency plans support multiple business profiles and phone numbers.
Will callers know it's an assistant?+
Blue introduces itself as the agent's assistant and answers honestly if asked whether it's an AI. Most callers just want fast, accurate answers.
Related guides
Stop sending callers to voicemail
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