What is an AI answering service?

An AI answering service uses artificial intelligence to answer phone calls on behalf of your business — 24/7, without a live agent. It can greet callers, answer questions about your services, book appointments, and transfer calls, all in a natural human-sounding voice.

How does BlueSales answer my business calls?

BlueSales connects to your phone number (or provides you a new one) and uses AI to handle every incoming call. You train it with your business details — services, hours, pricing — and it answers, books appointments, and handles inquiries just like a trained receptionist.

Can BlueSales book appointments over the phone?

Yes. BlueSales integrates with Google Calendar and Microsoft Outlook to check your availability in real time and book appointments directly during the call — no human needed.

Does BlueSales work for outbound calls too?

Yes. In addition to answering inbound calls, BlueSales can run automated outbound calling campaigns — for sales, appointment reminders, or custom outreach — using your own lead lists.

What types of businesses use BlueSales?

BlueSales works for any business that relies on phone calls: plumbers, HVAC companies, electricians, insurance agents, medical offices, law firms, real estate agents, and more. If your customers call you, BlueSales can help.

How quickly can I get started?

Most businesses are up and running in under 10 minutes. You tell BlueSales about your business, forward your existing number (or get a new one), and it starts answering calls immediately.

API Reference

Build on BlueSales. Manage Blues, business profiles, brains, leads, and more — all programmatically.

Base URLhttps://api-v2.bluesales.ai/functions/v1

Authentication

All requests require an X-API-Key header. Generate keys in Dashboard → API.

GET https://api-v2.bluesales.ai/functions/v1/api/blues
X-API-Key: bsk_your_api_key_here

Keep your key secret. Never expose it in client-side code. Each key has scoped permissions and rate limits.

Permissions

Each key has a set of permissions. Attempting an action without the required permission returns 403 Forbidden.

blues:read

blues:write

blues:delete

business_profiles:read

business_profiles:write

business_profiles:delete

brains:read

brains:write

brains:delete

products_services:read

products_services:write

products_services:delete

lead_lists:read

lead_lists:write

lead_lists:delete

leads:read

leads:write

leads:delete

phone_numbers:read

phone_numbers:write

calendar:read

calendar:write

calls:read

calls:write

compliance:read

compliance:write

Blues

Blues are your AI voice agents. You can create them entirely via API, including creating their business profile, brain, and other resources in a single request using inline objects.

Business Profiles

Brains

Knowledge bases for your Blues. Text and website brains can be created via API. File-based brains require the dashboard.

Products & Services

Lead Lists

Leads

Phone Numbers

Import phone numbers from your own Twilio account or read existing ones.

Calendar

Supports Google Calendar, Microsoft Outlook, and a webhook (bring-your-own-calendar) mode for white-label setups where you hold your users' tokens yourself.

Calls

Trigger immediate outbound calls and retrieve call history programmatically.

Errors

All errors return JSON with an error string.

{ "error": "Missing permission: blues:write" }

Status	Meaning
200	OK
201	Created
400	Bad Request — missing or invalid fields
401	Unauthorized — invalid or missing API key
403	Forbidden — API key lacks required permission
404	Not Found
405	Method Not Allowed
500	Server Error

Need help? Open your API dashboard to manage keys and view request logs.

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